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Friday, October 9, 2026
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The Video Platform Grants Users Control to Reduce AI-Generated Content in Timelines

TikTok is introducing a updated setting that permits them to lessen the quantity of artificial intelligence-produced videos appearing in their streams. This initiative comes as the platform revealed that it presently contains in excess of 1 thousand million AI-generated clips.

Trial and Implementation

The update is in a pilot phase over the coming weeks before a full-scale rollout. This shift aligns with a increase in AI-generated material, driven by new video-generation tools.

The Broader AI Trend

Recent reports that approximately one in 10 of the fastest-growing channels on a popular video site only show clips produced artificially. A significant portion of this content is considered “AI slop”, a term for inferior, factory-style content that is typically absurd or bizarre.

“We know from our community that many people enjoy content created using AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the option to increase or decrease of that, according to their own preferences,” commented a platform representative.

Scale of AI Content

TikTok announced that there are now 1.3bn videos on its network tagged as AI-generated. Collectively, in excess of 100 mn videos are uploaded to the service every day, making AI content a limited portion of its overall inventory.

How to Adjust Settings

Members will be in a position to decrease or raise the level of AI-generated videos they watch by using the “manage topic” setting in the application and selecting the AI content topic. Further subjects that currently be adjusted under the tool include current affairs, clothing, beauty, and dance.

AI Disclosure Rules

The platform’s rules require users to label lifelike AI-generated content, and it forbids harmful fake videos of celebrities or emergencies. Any believable AI video that is unmarked can be deleted under its user guidelines.

Additionally, the platform will from now on apply an AI-generated watermark to content produced via its built-in AI features, or identified by an collaborative effort for spotting artificial media. This action is intended to stop users from trying to bypass the tagging system.

AI Literacy Programs

The company is additionally introducing a two million dollar awareness program for professionals and institutions to create learning resources about ethical AI use. This program will benefit educational bodies focused on training coding and technology.

Platform Protection

The video-sharing app has supported its safety measures, during debate over intentions to make redundant hundreds of content moderators in the UK. The company is planning to eliminate a significant number of roles in its content moderation team in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.

A trust and safety lead clarified that people-led review would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content before it has to be seen by staff. TikTok announced a significant reduction in shocking and graphic content handled by human moderators over the previous year due to the use of its AI tools.

It is vital to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a extensive automated help is making a difference operate efficiently.”
By

Kim Martin

Lena Visser is a Dutch designer and writer passionate about visual storytelling and digital innovation.

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